Toyota will introduce a new sub-brand with Daihatsu Motor which will be named ‘Toyota Compact Car Company’.
Toyota's new internal brand will produce compact and mid-size vehicles for emerging markets.
Toyota Motor Corporation had announced to introduce its subsidiary Daihatsu in India in 2017. However, the company cancelled this plan due to its new alliance with Suzuki under which it will source vehicles from Suzuki and sell them in India and provide technological support to Suzuki. According to a latest report, the Japanese carmaker is now planning to introduce a new sub-brand with Daihatsu Motor which will be named ‘Toyota Compact Car Company’.
The new internal brand will produce compact and mid-size vehicles for the South East Asian countries and other emerging markets. The TC models will be priced competitively, and the entire operations of the brand will be spearheaded by Daihatsu. Check Out – Toyota’s Ertiga Based MPV Might Look Like This
The organizational setup of Toyota Compact Car Company will be divided into three categories – a Product and Business Planning division, a Product Planning Division and a Quality Planning Division. While the Product and Business Planning division will take care of the product development for both Toyota and Daihatsu brands, the other two divisions will work on product development and quality check operations. Read: Toyota C-HR Crossover – 5 Interesting Facts
In April 2017, Toyota Motor Asia Pacific Engineering and Manufacturing Co. Ltd. had changed its name to Toyota Daihatsu Engineering and Manufacturing Co. Ltd. (TDEM). This step was a part of Toyota’s global initiative to strengthen its compact vehicle operations in emerging markets. In order to address new challenges, TDEM added new operations with support from Daihatsu Motor. Check Out – Upcoming Toyota Cars in India
Just so you know, Toyota Motor Corporation acquired 100 per cent stake in Daihatsu in 2016. The purpose of this agreement was to develop better products by employing a unified strategy for the small car segment. It has also helped the Japanese carmaker strengthen its position in emerging Asian countries.
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