Bajaj-Triumph Alliance – New Details Emerge
Bajaj-Triumph global alliance will develop “mid-capacity motorcycles”.
In August 2017, India’s Bajaj Auto and British bikemaker Triumph announced a global partnership for developing medium displacement (250-500cc) motorcycles. While Triumph Motorcycles will take charge of R&D, design and quality, Baja Auto will help expanding vendor base, curb production cost and achieve competitive pricing. Bajaj’s Chakan based plant near Pune will serve as production hub for Bajaj-Triumph motorcycles.
With this partnership, both companies aim to expand its marketshare and challenge dominance of Royal Enfield, Jawa and Harley Davidson in India. Talking to Livemint, Shoeb Farooq, General Manager, Triumph India, has confirmed Bajaj-Triumph global alliance will develop “mid-capacity motorcycles”. Rumour has it that the first model co-developed under this partnership will be a 500cc bike that might hit showrooms sometime in 2020.
Currently, both companies are in a process to give final touches to the agreement. After that, the bikemakers will work on distribution aspect of the business. While the project will initially have domestic focus, the companies will export motorcycles overseas in the second phase. The bikemakers will cover multiple markets including Africa, Latin America and South East Asia rather than the developed European markets. Read – Bajaj Urbanite Electric Brand India Debut This Year
Motorcycles developed under this alliance are reported to be badged Triumph, and not Bajaj. In India, these models will be retailed via Bajaj Auto’s sales network of 625 dealerships across 520 cities. Triumph will continue selling its more premium product lineup that includes SuperSports Daytona 675R, Rocket III, Daytona 200, Tiger 800, Speed Triple, and Triumph Bonneville range.
