Bajaj Auto and Triumph, the British two-wheeler maker has announced a non-equity global partnership. The objective behind this partnership is to deliver a range of outstanding mid-capacity motorcycles benefitting from the collective strengths of both companies.
In a statement, the alliance has said “We hope to bring to bear upon global markets the individual strengths of the partners including brand position and perceptions, design and development technology, quality and cost competitiveness and worldwide distribution”.
Triumph Motorcycles will be the biggest beneficiary of this partnership, as it will enable the British maker to significantly expand its global reach by entering new higher volume market segments, especially within the emerging markets across the world including India. Also See – Upcoming Bajaj Bikes In India
Besides, Bajaj will have technology from the iconic Triumph brand. This will help Bajaj Auto to offer a wider range of motorcycles within its domestic market and other international markets. Details about the future products are yet to be revealed, but it is clear that both makers will be aiming at products in the sub 750cc segment. The alliance further added “Triumph and Bajaj are excited by the opportunities of this partnership and the prospect of entering new market segments, thereby reaching a whole new group of motorcyclists across the world”.
