Mercedes-Benz India, in what seems to be a shocking announcement, has stated that it would hike the prices of all its model lineup from September 1, 2014. The price hiking across the entire range would be around 2.5% of the current price. The reason behind this hiking is seen as rising input costs along with continued high exchange rates. The company strongly believes that its customized vehicles will make sure that customers didn’t feel betrayed and extract maximum value out of their car. Merc also intends to assure its customer base regarding the fact that ownership cost of its vehicles is not inferior to their life-cycle; meanwhile, maintaining the perception that it is the best in it than its contemporaries.
Mr Eberhard Kern, Managing Director & CEO, Mercedes-Benz India, said, “Mercedes-Benz continues to offer ‘top of the line’ products for its customers and focuses on adding more value to their overall ownership experience. We have decided to upwardly revise the prices of some of our models given the rising input costs and continued high exchange rate. Mercedes-Benz models are highly enriched in terms of features and they command high customer preference in the market. Our aim remains to grow sustainably in the market in the long-term and keep creating new benchmark in modern luxury for our customers.”
He further explained, “Despite the price hike, the attractive financial solutions from Mercedes-Benz Financial Services like ‘Flexinomics’, ‘STAR Agility, STAR Lease’ and ‘STAR Supersonic’ loan approvals etc. are all tailor made for our customers. These solutions will provide benchmark value proposition, enabling a hassle free purchase, while our service programmes like Star Care, Star Ease and Road Side Assistance, will enhance the customer’s overall ownership experience.”