July 2016 was a great month for the entire automobile industry as most players saw a significant rise in their sales. Honda Motorcycle and Scooter India (HMSI) Pvt Ltd recorded its highest ever monthly sales in July 2016 with a total sales of 4,53,844 units in July. This is about 17 percent year-on-year growth which is nearly double that of the 9 percent industry growth.
HMSI also says that it is the two-wheeler industry’s No. 1 volume gainer for the fourth month in a row. Interestingly, Honda added 302,250 new units in April-July’16 and 46% of the new industry volumes came only from Honda 2Wheelers India. Thanks to the great demand for the company’s scooter range in India, its market share also reached all time high of 29.1 percent in domestic market (1% improvement) and 27% in total market (2% improvement) in July 2016.
Scooters continued to drive growth for Honda in July 2016 as well. Honda’s scooter sales crossed the 3 lakh mark for the first time all thanks to the Activa brand. Selling a total of 3,09,144 units in July, the company recorded a growth of 19 percent.
The Japanese two-wheeler maker’s motorcycle sales too increased by 7 percent. As against July 2015’s 1,12,096 units, the company sold a total of 1,20,283 in the same month this year. While the automobile export industry saw a decline of 15 percent, Honda’s exports were 33% higher. It exported 24,317 units in July 2016.
Yadvinder Singh Guleria – Senior Vice President, Sales & Marketing, HMSI said, “July has been a historic month for Honda 2Wheelers India. The new capacity of our fourth plant has given us wings to not only grow faster than the industry, but create 4 records in one month. Crossing the 4.5 lac unit sales mark in July’16 and growing at 21% nearly double that of the total 2Wheeler industry in the first 4 months of FY’16-17 gives us more confidence of a bumper festive season ahead.”