BMW, the Munich-based luxury automaker, has taken the wraps off its Vision Future Luxury concept at the Pebble Beach. The concept, which made its global debut at the 2014 Beijing Motor Show, made its North American debut yesterday. It is speculated to be the next flagship model of the company arsenal. Clean and simple in design, the traditional iconic BMW front-end design cues – the twin kidney grille and twin headlights – instantly proclaim the brand identity of the BMW Vision Future Luxury.
For the first time on a BMW the rear lighting is provided by organic LEDs, paving the way for a completely new treatment of the typical BMW L-shaped lights. The BMW Vision Future Luxury’s L-shaped rear lights comprise a large number of small, likewise L-shaped OLEDs.
The lean contours of the headlights also hint at the innovative technology sheltering behind them: BMW Laserlight. The concentrated, parallel light beam is up to ten times more intense than that of an LED system.
The horizontal lines of the side profile glide gently away at the rear in a final expansive flourish. As at the front, the body styling in this area is deliberately understated, allowing the innovative, narrow and slender lights to make a powerful statement.