Maruti Suzuki’s new-generation Dzire has been quite a sensation ever since its launch in May 2017. The proof of this lies in the fact that the compact sedan has crossed 1 lakh sales mark within five and half months of its arrival. With this achievement, the new Dzire has become the most sold car in the shortest span of time. The compact sedan has achieved the fastest 1 lakh sales mark in India.
Over the last two months, the new Dzire registered record sales of over 30,000 units, which is highest ever for a single car brand in Maruti Suzuki’s history. According to sales data, the new Dzire is attracting more than 50% of first-time buyers. In the last six months of this fiscal year, the A3 segment recorded a growth of 5% and the Dzire registered a growth of 10.5%. Read: Maruti Baleno Vs Maruti Dzire – Which One Makes More Sense?
New Dzire Video Review
Commenting on this achievement, Mr. R S Kalsi, Senior Executive Director (Marketing and Sales) at Maruti Suzuki India said: “Indeed, the Dzire has brought an unprecedented disruption in the automobile market. The new Dzire takes the brand to a whole new level – an authentic sedan designed for the young, aspirational and indulgence seeking Indian customer. Built afresh on the HEARTECT platform, the all-New Dzire continues to fulfil the growing aspirations of young and prosperous India. Committed to redefine the market, brand Dzire has not only expanded our share in the entry sedan segment but also expanded the industry size.” Read – Maruti Dzire Vs Tata Tigor
According to internal research, the attributes that have worked in favour of the new Dzire are its improved styling, new features (such as SmartPlay infotainment system with Apple CarPlay, Android Auto and Mirror-link technology, the Auto Gear Shift and the reliable and efficient Maruti Suzuki brand name.