Nissan that revived its low cost brand Datsun has finally unveiled the Go sedan in the Russian market. Named as “Datsun on-DO”, it is the brand’s first offering in Russia. It is a four-door, five-seat roomy family sedan with a class-leading trunk capacity of 530L. This marks the first time ever that the Datsun brand has been marketed in Russia and it heralds the debut of an automotive brand in Russia with a clear, attractive philosophy.
Carlos Ghosn, Nissan Motor President and CEO, said when introducing the brand: “Today, Russia is our company’s 5th largest market in the world. In the next three years, we are aiming to triple our sales here – with the goal of doubling market share. And we expect the Datsun brand to contribute as much as one third of total sales. By drawing on our company’s 80 years of manufacturing and technical expertise – and by leveraging the engineering skills, market knowledge, and production capabilities of our Alliance partner, AVTOVAZ – we will deliver a Datsun line-up for the 21st century. And these cars will be fully in touch with the needs and preferences of Russian drivers”.
Datsun on-DO measures 4337 in length, 1700mm in width and 1500mm in height. Under the hood, the vehicle gets the 1.6-litre petrol engine that produces 87bhp. Power is transmitted to front wheels via a five-speed manual transmission gearbox. The car will be attractively priced below 400 000 Roubles (Rs. 679369.20): detailed prices will be announced closer to the start of sales.
The designing of the Datsun on-DO was completed in Japan at the company’s advanced Global Design Center. It will be built in Russia at the AVTOVAZ plant in Togliatti. The vehicle shows a muscular stance and an upmarket look. The front profile has the signature Datsun face with similar grille that is available in Go hatchback and its MPV sibling. Till the C pillar, this sedan looks quite identical to the Go.