Nissan, the Japanese automaker, has announced its new strategy for the Indian market. The plan outlines new product launches, dealer network expansion, strengthening of Nissan and Datsun brands and optimizing flexible manufacturing. The company will also work on its R&D facilities with its alliance partners to make them better and stronger. Read About – Nissan Note e-Power Hatchback
The carmaker has also confirmed that the Nissan Kicks compact SUV will hit Indian roads in the first quarter of 2019. In Nissan’s Indian product portfolio, the Kicks SUV will sit above the Terrano and will be positioned against the Hyundai Creta. The Japanese carmaker now wants to focus more on premium products so to change its image as a more upmarket brand, and all it begins with the launch of Kicks SUV.
Nissan Kicks Picture Gallery
In order to achieve “technological leadership in electrification and connected cars”, the company will bring in its best global lineup to the Indian market. Nissan India will also expand its sales and service network in the next three years, especially in the regional markets. Currently, it has 270 dealerships across the nation. Read – Nissan Kicks Vs Hyundai Creta
The Chennai-based Nissan Design Centre will also be expanded for design and developing products as per Indian customers’ preferences. Nissan’s first Global Digital Hub in Kerala will also be a part of the new strategy. The Digital Hub will focus on mobility solutions and help the carmaker expand its products and services via digitization and e-commerce worldwide including India. While the company will recruit 500 employees for the digital hub, it will hire an additional 100 engineers at RNTBCI to further strengthen its R&D. Check Out – Nissan Terra 7-Seater SUV Pictures & Details
With an aim to meet the increasing manufacturing demand for its new breed of cars, the Japanese automaker will train its plant workforce. It will also provide a voluntary exit scheme along with financial support to its plant employees who would want to work somewhere else. Read – New Nissan Leaf Is Coming To India
For its low-cost brand – Datsun, Nissan India will develop a range of more feature-loaded products. The Datsun brand will also focus on progressive mobility solutions with high value products packed with connected technologies.
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