Jaguar and London Design Museum revealed an aluminium word cloud sculpture in the shape of the new Jaguar XE Sports saloon. Installed in the Design Museum’s ‘Tank’, this design marks the beginning of the global launch of the much awaited new Jaguar XE saloon. The new XE will make its global debut tomorrow and will later premiere at the 2014 Paris Motor Show in October.
A team of experts from the fields of computer aided design, graphic artwork, state design and metal work to design a word cloud representation of the new XE. The design comprises of 95 words using seven languages including French, German, Spanish, Italian, English, Russian and Mandarin.
The production methods are a combination of man and machine. Computer modelling was used to create the words that are molded to the dynamic form of the Jaguar XE then finished using metal craftsmanship by the team behind elements of the London Olympic Games Opening Ceremony.
Ian Callum, Jaguar Director of Design, said: “It has been an enormous amount of fun bringing a word cloud of XE and everything it means to life. It’s hugely satisfying to be recognised by London Design museum and to have our work become part of London Design Festival.”