In order to expand business, Chinese auto majors are now looking at Indian auto industry. SAIC Motor Corporation has already entered in our market with its British subsidiary – MG Motors. If media reports are to be believed, Great Wall Motors and Chery – the two Chinese automakers are also planning to enter in India.
Back in 2017, a media report claims that the Chinese brand ‘Chery’ is planning India entry. In 2012, Chery entered into a 50:50 joint venture with Tata-owned JLR. The Chery JLR Company produces Jaguar and Land Rover vehicles in China. Media reports suggest that Tata Motors could help Chery for a smooth entry in the highly competitive Indian auto market.
In fact, Tata Motors is benchmarking its upcoming compact SUV – codenamed Blackbird – against the Chery Tiggo 5X SUV. The reports claim that Tata could utilise the Tiggo’s platform and engine technology for the SUV. The Tata Blackbird SUV is expected to be launched in our market in late 2020 or early 2021. The Chinese brand is expected to enter our market in 2021-22.
Great Wall Motors is planning to enter into India by 2021-22. The Chinese brand will sell product under its Haval India subsidiary, which has headquarter in Gurgaon, NCR. It is reported that the Great Wall is planning to showcase its model range at the 2020 Auto Expo. Adding to it, the company plans to invest Rs 7,000 crore in India to setup a mega vehicle manufacturing plant in Gujarat.
In fact, Gujarat state government has already allocated land to the Great Wall in the Chinese park near Sanand auto manufacturing zone. The brand is planning to produce conventional fuel powered vehicles and electric vehicles at the new facility.