Under its ‘New Forever’ philosophy, Tata Motors will update its models “every month or every two months” in the country. Speaking to Autocar, Vivek Srivatsa, Head Marketing, Passenger Vehicles Business Unit, Tata Motors, has confirmed that the company will refresh its products more frequently. In order to keep up with the changing market equations, the carmaker will roll out new variants, special editions or add new features to its existing models.
For instance, the carmaker introduced the Tata Harrier Dark Edition with 14 upgrades in August, 2019. The edition contributes around 35% of total sales of Harrier. Similarly, the company brought the Harrier dual-tone model in July 2019 that helped boost its sales figures. At the 2020 Auto Expo, Tata launched the 2020 Harrier with automatic transmission and a more powerful engine.
Besides updating its products more frequently, Tata Motors is planning to expand its dealership network to around 200 touchpoints by the next year. The company will also upgrade its showrooms with new colour scheme and facilities to improve customer experience.
The home-grown carmaker has a handful of new models for India. The next big launch from Tata will be the Gravitas 6-seater SUV that’s slated to go on sale in coming months. Its 7-seater version will hit showrooms during this year’s festive season. The SUV will derive its power from a 170bhp, 2.0L turbo Kryotec diesel engine that was recently introduced on the 2020 Harrier.
In coming months, the company will also bring the Tata Hexa Safari Edition that was previewed at the 2020 Auto Expo. Tata also aims to challenge the Hyundai Creta and Kia Seltos with the all-new Blackbird (codename) that will based on the China-spec Chery Tiggo 5X.
The Tata HBX concept based mini SUV will also hit showrooms in fiscal year 2021. The Tata Sierra concept that broke cover at this year’s Auto Expo is also reported to enter into production in coming years.
2020 Tata Harrier Review