Royal Enfield and Vintage Rides (the motorcycle adventure company) have renewed their partnership until 2025. Both brands have been working together since 2017, when Vintage Rides started guided tours on the RE’s retro motorcycles. Since 2006, Vintage Rides has operated over 1000 guided tours exclusively on Royal Enfield bikes. The company hosts tours in over 8 countries across 4 continents. It adds two new destinations to its roster every year. Read: Upcoming Royal Enfield Himalayan 450 – New Details Out
Commenting on the partnership, Alexandre Zurcher, founder of Vintage Rides, said, “Having Royal Enfield as a preferred partner was a natural choice. We started to operate on Royal Enfields partially because the company was born in India. Today, it is much deeper than that. We are genuinely attached to the values of the Royal Enfield brand, the beauty of its machines, and the accessibility of the bikes.”
Mohit Dhar Jayal, Chief Brand Officer, RE said “Pure Motorcycling is not just a phrase in our brand mission, but in fact it is the very purpose of our existence. Carefully curating various expressions of pure motorcycling for different kinds of riders is the constant passion that drives us at Royal Enfield. Taking that Pure experience to the next level, we are happy to announce our partnership with Vintage Rides, a curator of offbeat motorcycling experiences. This collaboration is a step toward ensuring that our riders will be able to ride our motorcycles on some of the most breathtaking adventures across the world. With Royal Enfield’s understanding of the motorcycling ethos and Vintage Rides expertise in providing the best character-packed motorcycle tours across the world, this partnership will surely be a delight for our customers.”
