TVS Motor Company is planning to strengthen its premium motorcycle market with a range of new models in this fiscal year. Speaking to an online media publication, Vimal Sumbly, Head Business Premium Two-Wheeler Business, at TVS Motor Company said that the company will roll out new premium product offerings in financial year 2023-24 and provide the “latest generation products with cutting edge performance and technology”.
At present, the two-wheeler has two premium brands – Apache and Ronin and its working to make them globally aspirational brands. TVS sells over 1 million units in global markets and TVS Apache Series has major contribution in the total volume. The Apache bikes are retailed across over 60 countries and recently achieved the 5 million global sales mark.
If reports are to be believed, the Chennai-based two-wheeler maker is working on two new bikes that will be based on the TVS Apache RR 310. For power, the new motorcycles will use the 312.2cc, single-cylinder reverse-inclined liquid-cooled engine. The motor makes a top power of 34PS and 27.3Nm of torque. There will be dual-channel ABS (antilock braking system) as standard fitment. The company is also working on a new adventure bike to compete against the Royal Enfield Himalayan.
Furthermore, TVS will mark its entry into the 600cc-750cc motorcycle segment in near future. Reports suggest that a new TVS bike with bigger capacity, twin-cylinder engine is under development. The model will return power around 47bhp and 52Nm of torque. It could be developed jointly by TVS and UK-based Norton Motorcycle Company.
The new TVS 650cc bike, which will challenge the RE Interceptor 650 and Continental GT 650, will be the most expensive offering from the company. Rumour has it that the Chennai-based bikemaker might also introduce the Ronin based Scrambler motorcycle in coming years. Recently, it showcased the factory-custom TVS Ronin SCR (Scrambler) at the latest edition of TVS MotoSoul.
