Hero MotoCorp, India’s biggest two-wheeler maker had announced its upcoming electric vehicle brand called VIDA in March 2022. The company had also revealed the first picture of the logo, which shows how the new branding will look like.
During the announcement of the new sub-brand, Hero MotoCorp had confirmed that the first electric vehicle under the new VIDA brand will be unveiled on July 1, 2022. It is confirmed that the launch of the new electric scooter has been delayed by couple of months.
In a press release revealing the May 2022 sales figures, Hero MotoCorp has confirmed that the launch of the electric vehicle has been delayed. Instead of the originally planned July 1, 2022, the new Hero electric scooter will be launched around festive season that’s September-November 2022.
Mr. Swadesh Srivastava, Head of Emerging Mobility Business Unit (EMBU), said, “In line with our philosophy of providing the highest quality products to our customers, we remain committed to bringing the best of Electric Vehicles (EVs) for our customers across the globe. The ongoing geopolitical situation has resulted in enormous supply chain issues and shortage of various components, including semiconductors. Keeping customers as the top-most priority, we, therefore, feel it would be prudent to unveil the first EV product around the upcoming festive period instead of July as earlier announced. We are accordingly gearing up for the launch of VIDA – Powered by Hero – in the festive season.”
Hero MotoCorp sold 4,86,704 two-wheelers in the month of May 2022 as against 1,83,044 units in the same month last year. The company sold 4,52,246 bikes and 34,458 scooters last month. Hero MotoCorp has also exported 20,328 motorcycles in May 2022.
