TVS Motor Company has announced that it has sold over 5 million Apache bikes worldwide. The TVS Apache range had achieved 4 million sales milestone in October 2020. The company is currently selling 5 different models in the Apache line-up. First launched in 2005, with a presence in over 60 countries, TVS Apache has become one of the fastest growing sports brand world over.
The TVS Apache series has seen multiple upgrades over the years with the inclusion of segment-first and exciting features like Race-Tuned Fuel Injection, ride modes, dual channel ABS, Race Tuned Slipper Clutch, SmartXonnect & more.
Speaking on this momentous occasion, Mr Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “We are thrilled to reach this global milestone and express our gratitude to all the Apacheans worldwide for this achievement. Our journey to reaching this milestone is filled with ideal and sincere efforts that have gone into making TVS Apache a truly global brand. TVS Apache has come a long way from just a motorcycle to an entire premium experience which is evident from our wide range of products and initiatives surrounding it including merchandise, rapidly growing Apache Owners Group (AOG), Apache Racing Experience (ARE), Apache Pro Performance (APP), TVS One Make Championship and marquee rides. These initiatives help us in building not just the brand in ways more than one, but also in engaging with our judicious and loyal customers from India and abroad.”
TVS is offering the Apache series in two categories – Naked & Super Sport. The RTR (Racing Throttle Response) series comprises of Apache RTR 160 4V, RTR 180, RTR 200 4V. In the Super Sports category, the company marked its entry into the super-premium space in 2017 with the TVS Apache RR 310 (Race Replica). TVS Motor further strengthened its commitment towards delivering an unmatched experience to the customers by introducing the BTO (Built-To-Order) platform for the TVS Apache RR 310 in 2021.
