Tata Motors had showcased the Avinya Born electric concept in India in 2022. The new concept previews the brand’s future direction towards the electric. Tata Passenger Electric Mobility Ltd (TPEM) and Jaguar Land Rover have entered into a Memorandum of Understanding for the licensing of JLR’s Electrified Modular Architecture (EMA) platform for a royalty fee (including electrical architecture, electric drive unit, battery pack and manufacturing know-hows).
Tata electric will use JLR’s EMA architecture to develop its future electric vehicles including the Avinya. TPEM and JLR will also enter into an Engineering Services Agreement (ESA) to support TPEM’s change content requirements for the first vehicle development. The EMA platform will underpin JLR’s next gen of ‘pure electric’ mid-sized SUVs for international markets, to be launched from 2025 onwards.
The platform is optimised for native BEV proportions to maximise interior space, comfort and vision along with advanced electrical and electronic (E&E) architecture, connectivity, software and feature over the air capability. The company claims that the EMA will have a highly integrated propulsion system (cell to pack battery technology, battery management and charging system) to deliver world class vehicle efficiency and range.”
The Tata Avinya is claimed to provide cladding leading in-cabin experience with next-gen connectivity, ADAS, performance, refinement and safety. The EMA platform will allow Tata Motors to develop multiple premium pure electric vehicles, which will also go on sale in global markets. The platform will also help in reducing development cycle time and costs.
The new EMA architecture is capable of going to L2+ autonomoy with all advanced connectivity, comfort and convenience features. Moreover, it will be compatible wioth Software Over the Air (SOTA), Features Over the Air (FOTA), safety (5-star EuroNCAP) and ultrafast charging technologies for high performance vehicles.
