Tata Motors has officially announced that its premium hatchback, the Altroz will be the official partner for Dream11 Indian Premium League (IPL) 2020. The new season of IPL will start on September 19, 2020. It will be played across 3 places – Dubai, Abu Dhabi and Sharjah in the United Arab Emirates.
Tata Motors has been associated with the BCCI for the past 3 years. The Tata Nexon and the Tata Altroz were the official partners of the previous editions of the IPL (Indian Premium League) in 2018 and 2019 respectively.
Commenting on this association, Mr. Vivek Srivatsa, Head, Marketing Passenger Vehicle Business Unit (PVBU), Tata Motors, said “The festive season has kicked in well for us and IPL is nothing short of a festival for the cricket fans across the country. We are elated to be back for the third consecutive year with IPL and this time with a car that has set Gold Standards in every sphere – The Tata Altroz. Much like the Altroz, which is India’s safest hatchback, this year’s IPL will be played in a safe and sanitized environment keeping the safety of all players at utmost importance in this current scenario. At Tata Motors, we have always innovatively engaged with the consumers at large, the current need for which is more pronounced than ever before. We have elaborate plans to capture the viewer’s attention who will be virtually supporting their favourite teams, on-air and across digital platforms. We are positive to drive tremendous value from this association and hope to share the joy of watching live cricket with the fans yet again.” Also See – Upcoming Tata Altroz Dark Edition – What To Expect?
The Tata Altroz will be placed in the stadium at all three venues in the UAE. The IPL matches will play host to the exciting Altroz Super Striker Awards – the player with best strike rate of the match will win the much sought-after Altroz Super Striker Trophy along with a prize of INR 1 lakh. Moreover, the batsman with the highest strike-rate of the tournament drives home the Altroz.
The company also plans to include customers to spread the cheer of the game through its dealerships and social media platforms. Tata dealerships across India will be the place where customers can soak into the ambience of IPL. This year fans too will get the chance to become Altroz Super Strikers through the Altroz Super Striker mobile game. Daily winners of the Altroz Super Striker mobile game win vouchers worth INR 5000 and the season winner takes home the Altroz Super Striker trophy along with vouchers worth INR 100,000. Tata Motors will make the Altroz Super Striker mobile game available to all from September 19 onwards.
