The Mahindra Group has announced the appointment of Pratap Bose as the Executive Vice President and Chief Design Officer to lead its newly formed Global Design organization. In a press release, Mahindra claims that the new Global Design organization renews the brand’s commitment to re-shaping the future of mobility by designing and developing dynamically engineered next-generation authentic products with global appeal.
The Global Design organization will comprise of the recently announced Mahindra Advanced Design Europe (M.A.D.E), which is being set up in Coventry in the West Midlands, U.K and the existing Mahindra India Design Studio (M.I.D.S). The Global Design Organization will harness the world-class talent pool and expand its global technology footprint.
In this role, Pratap will be responsible for both M.A.D.E and M.I.D.S and will oversee design of all key business segments such as authentic SUVs including Born Electric Vehicle (BEV), LCV products (under <3.5 T), Last Mile Mobility (LMM), Large CVs, Peugeot Scooters (France) and Tractors & Farm Machines. Pratap will join on June 24, 2021 and will report to Rajesh Jejurikar, Executive Director, Auto and Farm Sectors, Mahindra and Mahindra Ltd.
Pratap is alumnus of Royal College of Art, London and National Institute of Design, India. He brings with him over 20 years of rich global automotive design experience. His last assignment has been with Tata Motors in UK where he spent 14 years. Earlier he had worked in Piaggio, Italy and Daimler Chrysler, Japan.
Speaking about the announcement, Rajesh Jejurikar, Executive Director, Auto and Farm Sectors, Mahindra and Mahindra Ltd., said, “We are at an inflection point in our Auto and Farm Sectors growth journey as we accelerate our transformative initiatives. Our robust pipeline of 23 new products that will be launched in the next five years would bring our design and advanced engineering capability across automotive, farm equipment and two wheelers to the fore. Having Pratap on the team will strengthen our design capability, enhance our products and widen our customer base. We are very excited to welcome him on board and look forward to writing a new chapter in Mahindra’s rich product legacy.”
In April 2021, Pratap Bose quit Tata Motors’ as the head of design and the chief designer of cars like the Tata Nexon, Altroz and Harrier. Pratap Bose was also nominated for World Car Person of the Year 2021. He was promoted to VP, Global Design in January of 2019. Pratap has worked on Tata’s three global design centres in Turin (Italy), Pune and Coventry (UK).
