Mahindra & Mahindra has revealed its new brand logo that will differentiate its SUV portfolio. The carmaker says that the “all-new visual identity is in tune with the company’s focus to be makers of sophisticated and authentic SUVs”. The new Mahindra logo has been designed by the Mahindra Design Team and “embodies the willingness to change to suit a new world order”. With the introduction of Mahindra’s new visual identity, the authorized passenger vehicle Mahindra Automotive dealerships will move to a completely new design and colour palette. The outlets will have Charcoal as the primary colour with grey and red accents.
The company has released a digital and television campaign featuring voice of Naseeruddin Shah and music composed by Ehsaan-Loy. The film reveals the new Mahindra logo/identity in multiple terrains that said to be accessed by ‘a sophisticated and authentic SUV’. The Mahindra XUV700 will be the first SUV to feature the new logo that’s slated to unveil on 15th August 2021. The SUV will come packed with several segment-first features and the most powerful petrol and diesel engines.
New Mahindra Logo Film
The XUV700 petrol will be powered by the 2.0L turbo mStallion motor pushing out power worth 200bhp. The diesel version, on the other hand, will use the 2.2L mHawk turbo unit delivering power close to 185bhp. Both motors will be available with a 6-speed manual and a 6-speed torque convertor automatic gearbox. If reports are to be believed, the new Mahindra 7-seater SUV could also be offered with a mild hybrid powertrain.
On the feature front, the Mahindra XUV700 SUV will offer auto booster headlamps, segment’s largest panoramic sunroof (Skyroof), AdrenoX infomatics suite with Alexa Auto for the infotainment system, in-car air purifier, personalized safety alters, drowsiness detection. The list will also include Sony music system with a 3D sound feature and multiple speakers fitted on the roof (higher trim only), dual zone climate control for the HVAC, three drive modes (Zip, Zap and Zoom), a flat bottom steering with burnished aluminum accents, light coloured upholstery with layered dashboard layout and more.