FASTER (Federation of Auto Scribes of the Electronic Realm), a first-of-its-kind association of seven leading Indian digital motoring media outlets, have announced their inaugural awards. This event is announced to celebrate people and products that inspire product innovation, customer experience, and excellence in the country’s automotive industry. The first edition of the FASTER awards has been planned for February 2022, in Mumbai.
FASTER is a definitive body representing the most credible and influential names in the online auto media space that comprises publications including CarBlogIndia, Gaadify, Gaadiwaadi, GearFliQ, ICN (India Car News), MotorBeam and Motoroids. FASTER comprises auto-media entities wholly owned by career motoring journalists who place objective, unbiased reportage as a matter of paramount importance. Collectively, the seven publications address a vast majority of young, discerning, and savvy Indian auto-media audiences with a combined monthly reach of over 250 million users spanning a variety of demographics.
Digital has transformed the face of the automobile media, as today most car buyers rely primarily on online publications to gather pretty much all the information. At the same time, it has also exposed the buyers to misinformation and falsities. FASTER has taken the responsibility to collectively reach out to the ever-growing online audience with quality auto journalism that brings them dependable information and advice. The FASTER Awards have been constituted as independent and transparent awards to empower the consumer with the confidence to make an informed decision.
While the FASTER Awards will celebrate ground-breaking products that made their presence felt in the past year, it will also honour personalities that shaped the contours of the industry. The Awards are structured in 6 broad categories.
1. The Car, Bike and Scooter Award Categories
– Car of the Year
– Bike of the Year
– Scooter of the Year
– EV of the Year (4 & 2 Wheeler)
– Design of the Year (Car and Bike)
– Best Luxury Car, Sports Car and Sports Bike of the Year
2. Personality & Team Awards
– Motorsport Personality of the Year
– Automotive Personality of the Year
– Corp Comm Team of the Year
– PR Team of the Year
3. Tech Award
– Automotive Tech of the Year
4. Ad Campaign Award
– Automotive Ad Campaign of the Year
5. Auto Accessory Award
– Auto Accessory of the Year
6. Model of the Decade Award (Car & Bike)
– Model of the Decade 2010-20 (Car & Bike)
Founding Members Comment On FASTER Awards
“FASTER has been instrumental in bringing the most reputable digital auto publications together and giving a collective voice to the medium that shapes the buying decision of a wide majority of auto buyers in India. With FASTER Awards, we aim to create the most credible auto awards in the country by employing an objective, user focused and fully transparent adjudication process”, said Amit Chhangani, founding member and Chairman at FASTER.
“The objective of FASTER Auto Awards is to be transparent and impartial. Moreover, it shall reach out to audiences across demographics, informing them of the best products and personalities in the industry,” commented Narendra Sharma, founding member and Secretary at FASTER.
