Kia Motors has released its new corporate logo and global brand slogan that represents the brand’s bold transformation and all-new brand purpose. The company claims that the new logo represents Kia’s ambitions to grab a leadership position in the future mobility industry by revamping nearly all facets of its business.
Kia claims that the new logo represents the brand’s new purpose and the values it promises to offer customers through future products and services. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The company said that the rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.
The new KIA logo was introduced during a pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.
Global Product Line-Up On January 15
Kia said that it will reveal its new strategy, including brand purpose and philosophy as well as application to Kia’s future product line-up on January 15, 2021. The launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market. This is focused on popularizing electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.