Hero MotoCorp has inaugurated its first premium dealership ‘Hero Premia’ in Calicut, Kerala. Situated in the Auto hub in Calicut, Hero Premia will give a premium sales and service experience for its customers.
Hero claims that the Premia dealership features modern architecture, appealing design, and engaging new-age digital technologies. This dealership network has a team of professionally trained sales consultants, which will offer valued customers personalized sales advice as per their mobility needs.
Hero Premia will display Hero MotoCorp’s range of premium products – including the newly launched flagship motorcycle Karizma XMR. The dealership will also display Vida V1 scooters, catering to the growing need for electric mobility solutions. Customers can also experience Hero MotoCorp’s first co-developed motorcycle, Harley-Davidson X440.
Commenting on the occasion, Mr. Ranjivjit Singh, Chief Business Officer, India Business Unit, Hero MotoCorp said, “As we open doors of our first premium dealership in India, we are not just offering a diversified display of our motorcycles and scooters, we are showcasing the future of mobility which is premium, innovative and sustainable. The FY’24 will see our company significantly strengthen its premium retail experience across India.
With Hero Premia dealership, the homegrown two-wheeler maker has introduced the digital interactive modules and new-agen configurators for more attractive customer’s experience. The dealership is spread across approximately 3,000 sq.ft. and is claimed to offer “exceptional standards of Sales, Service and Spare-parts”.
The Hero Premia has Urban & Street motorcycling zones that will feature electric mobility & performance motorcycles, while the other half displays lifestyle & exploration through roadsters & adventure motorcycles. The dealership will also have a wide array display of lifestyle, merchandise and accessories by Hero MotoCorp and Harley-Davidson X440.
