Tata Motors is getting aggressive with its product strategy for the Indian market. The company is gearing up for the launch of the new Safari. Adding to it, the HBX concept based micro SUV will go on sale in the second quarter of 2021. The company is also readying limited editions of its popular cars including the Tata Tiago.
Tata Motors has now launched a special, limited-edition iteration of its entire range. Called Founders Edition, this special edition has been introduced to celebrate JRD Tata who strengthened the foundation of Tata Group in the country. The company has introduced a special Founders Edition of each Tata car in the country, starting from the Tiago to the Tata Harrier. These special editions are only available for Tata Group employees.
The new Tata Founders Edition doesn’t get any design changes, but Tata has added some aesthetic touches to differentiate the special editions from regular models. The new Founders Edition cars come with JRD’s signature on the fender and Blue background for Tata badge. Adding to it, Tata will give a postcard from the Iconic series to buyers. This postcard depicts the brand’s journey and a photo frame.
Tata has recently introduced the Tiago limited edition to celebrate the 1st anniversary of the facelift. This model is equipped with black alloys and a 5-inch touchscreen infotainment. The company had introduced the Harrier Black Edition and Harrier Camo Edition.
The new-gen Tata Safari is scheduled to be launched in the end of February 2021. It is basically the 7-seater version of the Harrier, which was introduced as the Gravitas at the 2020 Auto Expo. The new model will be positioned against the MG Hector Plus and the soon-to-be-launched new Mahindra XUV500. It will be offered with a 2.0-litre turbocharged diesel engine with manual and automatic gearbox options.
