Yamaha has launched the new pan India brand campaign ‘The Call of the Blue 2.0’. The company has also introduced a new series of Monster Energy Yamaha Moto GP Limited Edition of R15 V3.0, FZ 25 and Cygnus Ray ZR. While the Yamaha R15 V3.0 Monster Energy Moto GP is priced at Rs 1.42 lakh, the Moster Energy Moto GP editions of FZ 25 and Ray ZR cost Rs 1.36 lakh and Rs 59,000 respectively.
The new Monster Energy Yamaha Moto GP Limited Edition 2019 of two wheelers will run the show for the brand’s vision to represent Yamaha’s racing spirit and passion into regular street-riding. The fairing, tank and side panels come with Yamaha YZR-M1 inspired branding.
This includes the Monster Energy Yamaha Moto GP livery, premium gold Yamaha Motor tuning fork logo, Yamaha racing speed block logo and the brand slogan logo. Additionally, the ‘racing branded’ T-shirt is offered complimentary with the purchase of the two wheelers from the lineup of Monster Energy Yamaha Moto GP Limited Edition 2019.
Commenting on the launch, Mr. Motofumi Shitara, Chairman of Yamaha Motor India Group of companies said, “The Season 2 of Yamaha’s brand campaign will resound in the success of the brand through continued commitment of offering exciting, stylish and sporty mobility. The Call of the Blue 2.0 along with Monster Energy Yamaha Moto GP Limited Edition 2019 of two wheelers will further refine Yamaha’s delightful experiences. The visual and sensory excitement of Yamaha’s racing is unbeatable and it should find its way to the Indian roads by featuring the right combination of sportiness and style.”
“The new limited edition from Yamaha is another reinforcement of commitment to its customers who relish the unique experience of being identified as sporty and racy with their two wheelers” – He added.
Yamaha’s ‘BLUE CORE’ is a next-gen engine development, which focuses on the 3 points – increasing combustion efficiency, incrasing cooling efficiency and reducing power loss.