Volvo XC40 Bags Women’s World Car of the Year 2018 Award
The Volvo XC40 edged out the Jaguar E-Pace with a small margin.
The Volvo XC40 has won the Women’s World Car of the Year (WWCOTY) 2018 award. The Swedish premium luxury SUV edged out the Jaguar E-Pace (with a small margin) along with the four other finalists including Peugeot 508, BMW X2, Porsche Cayenne and Jaguar I-Pace. The jury made up of 34 respected women motoring writers from 27 different countries. This was the ninth edition of the Women’s World Car of the Year Awards. Read – Volvo XC40 Wins “Car of the Year 2018” At Geneva Motor Show
From 2016, the women motoring writers of the jury select their Dream Car (the one who they aspire to own and drive) and this category is named as the ‘Holly Reich Dream Car Award. This award pays homage to Holly Reich who was the renowned motoring writer and died in 2016. The 2018 Holly Reich Dream Car Award has been bagged by the Aston Martin Vantage.
Volvo XC40 Picture Gallery
Interestingly, the jury introduced a new award this year – ‘Woman of Worth’ – that goes to Fiona Pargeter, Customer Experience Director at Jaguar Land Rover. She takes care of the marketing communications, experiential marketing and customer insight. According to judges, she constantly encourages women to take part in car launches and events. Read – Volvo XC40 Gets 5 Star Rating In EURO NCAP Crash Test
By December 2018, the judging panel in WWCOTY will be increased to 36 different countries from 28 nations and more being added throughout next year. Just so you know, Women’s World Car of the Year awards was first started in 2009. If we take a look at the previous winners, the Jaguar F-Pace bagged the WWCOTY crown in 2016, Volvo XC90 in 2015, Mercedes-Benz S-Class in 2014 and Ford Fiesta EcoBoost in 2013.
Related Video – Volvo XC40 Review
