German automaker, Volkswagen is considering the low-cost Jetta brand for the Indian market. For people not in the know, the Jetta is an affordable car manufacturer introduced in China last year in collaboration with FAW Group. The report claims that by introducing the new Jetta brand VW Group is aiming to improve its position in India.
Volkswagen is also considering producing some of its mass market models in India that are manufactured in China. These models will be exported to other emerging markets such as South-East Asia under the Jeet brand. Adding to Volkswagen is also considering the supply of low-cost Jetta cars to the taxi segment to generate volumes.
Volkswagen believes that Jetta brand has enough products that can be launched in India, and this would help the company save cost as well. In order to keep its domestic operations up and running, VW Group would need volumes and producing low-cost Jetta cars could be one of the preferred ways.
Volkswagen Goup is investing 7,900 crore under its India 2.0 plan to revive its sales. The company will soon introduce the Taigun SUV in the country in the first half of 2021. It will be based on the heavily-localised MQB AO IN platform, which will be used to develop multiple products in the utility vehicle and hatchback segments. In fact, Skoda’s upcoming Vision IN based SUV and the next-gen Rapid will also be based on this platform.
The Volkswagen Taigun mid-sized SUV will be offered with 2 engine options – a 1.0-litre, 3-cylinder turbocharged petrol and a 1.5-litre TSI EVO engine. On the next-gen Vento, the new sedan will get the 1.0L turbo-petrol engine. The company will also introduce an all-new mid-sized sedan in the end of 2021, which will replace the ageing Vento sedan.
Source – Livemint
