Recently, Tata Motors unveiled its two new electric SUV concepts – Curvv and Avinya. While the Tata Curvv is a mid-size coupe SUV based on the brand’s Generation 2 architecture, the Avinya is the third phase electrification plan underpinning Generation 3 (Gen 3) EV platform. Tata Group’s Chairman, Natarajan Chandrasekaran, said that the company aims to penetrate 30% EV market by 2030.
Commenting on its expansion into EV space, the automaker says “We are benchmarking to be amongst the best and have very high aspirations”. Tata’s Gen 2 platform is said to be “about adapting architecture to be more EV ready” and Gen 3 eliminates the constraints of multi energy and provides freedom of pure EV. The home-grown automaker will manufacture batteries locally, irrespective of the government’s PLI (Production-Linked Incentive) scheme.
Shailesh Chandra, MD, Tata Motors Passenger Vehicles & Tata Passenger Electric Mobility, has revealed that the company’s Gen 3 architecture will help deliver more space with the same footprint. “It is intuitive, intelligent and non-intrusive. Will have cutting edge features like ADAS.” That means, the Gen 3 based pure electric cars will come loaded with advanced features and technologies. Tata Avinya’s Generation 3 architecture will also be used for Tata’s future EVs. The carmaker is targeting a minimum range of 500km for all these pure electric vehicles.
Tata Avinya Concept
The electric SUV concept appears to be a blend of a hatchback and an MPV. One of its design highlights is the new LED light signature that will also be seen on Tata’s future models. It has broad grille with slim headlamps and front splitter. The concept features pronounced wheel arches with blacked-out A-pillars and a glass roof.
Tata adopts minimalist design approach for its interior. There is a newly-designed steering with an integrated display. You can notice wing-mounted rear view cameras at the both ends of the dashboard. The Tata Avinya electric SUV concept seems providing ample cabin space for five adults with the bucket seats up front and bench style seats at the rear.
