Tata Says No To New Premium Sedan – Here’s Why

New Tata Sedan

The reason behind this decision is the constantly increasing demand for SUVs.

Tata Motors has shelved its plan to produce a new premium mid-size sedan for the Indian market. Instead, the home-grown carmaker will work on an all-new premium SUV (codenamed Tata Blackbird) based on the Alpha platform. The reason behind picking up a SUV over a mid-size sedan is the constantly increasing demand for Sporty Utility Vehicles.

Earlier, there were rumors that the carmaker will foray into mid-size sedan segment with a new model that will be stacked up against the Honda City, Maruti Suzuki Ciaz and Hyundai Verna. Based on the Alpha platform, the new saloon was reported to share some of its design bits with the Tata E-Vision sedan that broke cover at the 2018 Geneva Motor Show.

Now, the home-grown carmaker aims to expand its SUV product portfolio with the all-new Tata Blackbird. Measuring around 4.2 metres in length, this new SUV will bridge the gap between Nexon and Harrier. It’s likely to share its powertrains with the Nexon. Though, the company might tune both engines (1.5L  diesel and 1.2L petrol) for generating extra power. An electric version of the SUV might also be on offer. The Tata Blackbird SUV is reported to go on sale sometime in 2021.

Besides the Blackbird SUV, Tata Motors will introduce the Altroz premium hatchback and Harrier 7-seater SUV. Both models will debut at the 2019 Geneva International Motor Show on 5th March, followed by their India launch by the end of this year.

Latest Video – Tata Altroz Debut Details


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