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Tata Nano Might Be Discontinued in India

While Tata could stop selling Nano in India, it could continue to export it to overseas markets.

  • Chhavi Kaushik
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Tata Nano

The future of the Tata Nano hatchback seems uncertain in the Indian market.

A lot has been said about Tata Nano, better known as the ‘World’s Cheapest Car’ that has been performing poorly in monthly sales. In its 8-year run, the car has had many ups and downs, albeit the company stood by its product. However, it seems like Nano has embarked on its final journey in India. Reports in media are rife that Tata Motors will ostensibly stop investing in Nano. The decision has been taken by the management, as despite numerous efforts the model has not been able to show improvement in terms of sales. Sources in the know reveal that Nano is the worst performer of all the products manufactured by Tata and the management is unwilling to invest on the model.

While Tata could stop selling Nano in India, it could continue to export it to overseas markets. Even if company somehow continues selling it in India, the car will have to clear the mandatory crash-test that starts from 2019. This indicates new investment to abide by the safety norms. As mentioned in the beginning, the company is unwilling to further invest in the project. Read – Upcoming Tata Cars in India 

While Tata could stop selling Nano in India, it could continue to export it to overseas markets. Even if company somehow continues selling it in India, the car will have to clear the mandatory crash-test that starts from 2019. This indicates new investment to abide by the safety norms. As mentioned in the beginning, the company is unwilling to further invest in the project.

First launched in 2009, Tata Nano made a grand debut at the 2008 Auto Expo, where it was referred to as the ‘Lakhtakia Car’. The car was originally priced at Rs 1 lakh, but the prices had to be changed upwardly in the following years owning to surge in production cost.

In 2015, the Nano was re-launched under the GenX Nano badge at a price of Rs 1.99 lakh. Currently, the car is sold between Rs 2.29 lakh to Rs 3.2 lakh (ex-showroom, Delhi) which is slightly less than Datsun redi-GO that starts from Rs 2.41 lakh (ex-showroom, Delhi). Interestingly, Tata Nano was the inspiration behind the current hot seller in the budget segment, Renault Kwid.

Source – Hindu Business Line

 

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