Tata Motors has announced Bollywood actor Akshay Kumar as its brand ambassador for Commercial Vehicle Business Unit. The company says this association will be supported by multi-media campaign that will begin in the first week of January 2017. Besides products and solutions, Akshay will be actively participating in the company’s innovative marketing and customer experience initiatives.
Commenting on this new partnership, Mr. Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors, said, “Today we are catering to an audience that defines the driven, ambitious, forward-moving, non-stop pulse of India and Akshay understands the pulse of this audience well.”
“We are confident that Akshay’s popularity will further help complement and articulate the future direction of the Tata Motors commercial vehicles brand”, he added further.
Akshay Kumar said, “The Tata brand is one that most of us have grown up with and now to be associated with them is indeed an honour. No one understands Indian trucking better than Tatas and there couldn’t have been a better and more apt brand to promote. It was fun being in the driver’s seat of one of those monster machines, during a product shoot”
The first commercial vehicle that will be launched in the presence of the brand’s new brand ambassador is – new Xenon Yodha pickup. Slated to launch on 3rd January 2017, the new Tata Xenon Yodha will be powered by a 2.2-litre diesel engine producing 145bhp and 320Nm of torque. Transmission options on offer could be both manual and automatic. The Xenon facelift will receive new headlight cluster, revised front grille and bumper, new rear bumper and tail-lamps, etc.