Tata Motors is currently the largest electric vehicle (EV) manufacturer in the country. Considering the increasing demand for EVs, the company is planning to setup a separate sales channel for its EV range that includes Tiago EV, Tigor EV and Nexon EV. Initially, the automaker will establish 10 outlets across 10 major tier-2 cities. This decision has been made with an aim to increase e-PVs sales by two-folds (i.e. from 100,000 to 110,000) in fiscal year 2024.
Tata’s first EV dedicated showroom is expected to open in the NCR region. The company is estimated to invest around Rs 95 lakh – Rs 1 crore per dealership covering an area up to 6,000 – 7,000 square feet. Tata dealers will start billing EVs and ICE (Internal Combustion Engine) models to separate companies. While the Tata electric cars will come under TPEM (Tata Passenger Electric Mobility), the petrol and diesel models will be billed to Tata Passenger Vehicles.
The separate EV and ICE billing arrangement will last till the separate sales channels get operational. Tata dealers need to have separate inventory funding for both the businesses. Tata Motors is dominating the electric four-wheeler segment with over 70 per cent market share. In January 2023, the company registered total EV sales of 2,426 units against 2,926 units in the corresponding month last year.
Upcoming Tata Electric Cars
The home-grown automaker has planned several new electric cars/SUVs that will go on sale in coming years. The Tata Punch EV is likely to hit roads towards the end of this year, The model will be built on the heavily modified version of the Alfa platform – called Gen 2 architecture. The mini electric SUV will come with Tata’s Ziptron technology and it’s likely to offer a range of around 300-350km. The company will also bring in the electric iterations of the Harrier and Safari SUVs. The Curvv and Sierra concept based SUVs will be made available with both electric and ICE powertrain options.
