The new Royal Enfield entry-level motorcycle is expected to be priced under Rs 1 lakh.
Royal Enfield is currently the best-selling two-wheeler maker above 300cc category in India. However, the world’s oldest motorcycle maker is facing a constant decline in sales due to the slowdown in the market. The company’s entry-level motorcycle is priced at Rs 1.21 lakh. In order to improve sales and to reach maximum buyers, RE is developing an all-new entry-level motorcycle for the Indian market.
According to the ET Auto report, Royal Enfield is currently working on an all-new motorcycle that could receive a smaller capacity engine. The Bullet 350 is currently the brand’s most affordable offering in our market, which costs Rs 1.21 lakh (ex-showroom). With the arrival of BS6 emission norms and new safety standards, the on-road price will surely going to increase significantly.
Royal Enfield’s R&D Centre in India is currently doing a feasibility study. Based on the new study, RE will start development work on the new motorcycle. The motorcycle is currently in early stages of planning and it is likely to take significant time before arriving in our market. It is expected that the motorcycle will not come before 2023. Also See – Royal Enfield Bullet Trials 350 and 500 Launched
The company is also planning to introduce no-frills versions of its existing motorcycle lineup. This will allow customers to make customisation and personalisation. The move could help Royal Enfield to improve its sales. Royal Enfield is also working on higher capacity motorcycles.
The new Royal Enfield entry-level motorcycle is expected to be priced under Rs 1 lakh. With this motorcycle, RE would be targeting young and first time buyers. Likely to be based on the new platform, the new RE bike will receive an all-new engine.