With over 16.11% search share, the Renault Kwid has been the most searched car brand on Google in India. It’s also among the top 5 brands on television with 4.81% TV presence. The list is followed by the two Honda products – Honda BR-V and Honda Jazz – that accounted 4.37% and 3.88% TV ads presence respectively. The San Francisco-based company, SilverPush has released results of an analytical study revealing advertising stats of the automobile industry. The analysis has been done on the basis of data collected from August to November 2016.
The report further reveals that the Maruti Ciaz has the highest advertising spending on television accounting 6.21% shares. While the Chevrolet Beat has grabbed the second spot with 6.09%, the Hyundai Elantra stands at the third position with 4.73%. In the luxury car segment, the Audi A6 Matrix has emerged as the most searched car brand with 4.15% share.
Across all marketing platforms, Google Search and Facebook attract the maximum advertising spends across four categories – Hatchbacks, Sedans, SUV/MUV and Luxury. While most of the luxury brands opted for Twitter over YouTube, the SUV/MUV car manufacturers have equal investment ratio on Search and Facebook (followed by YouTube). On the other hand, the maximum television advertising spending came from the hatchback segment. This mass category also enjoys the maximum share on Google searches than other categories.
The entire advertising mapping analysis has been performed via PRISM real time analytics software. As mentioned above, SilverPush has gathered data from August to November 2016 over 150 popular channels including sports, movies, news, regional, etc. The study result shows that the brand marketers prefer TV and digital mediums to commune with the new generation consumers.