Launched in early 2016, Maruti Vitara Brezza is currently the best-selling SUV in the Indian market. Despite growing competition, the Vitara Brezza is still doing over 10,000 monthly sales. In fact, some months Maruti delivered close to 15,000 units of this SUV which is incredible. This shows the popularity and demand for this compact SUV. Despite lack of petrol & automatic options, Maruti Vitara Brezza diesel variant commands a waiting period of close to 3-4 months. Here are the main reasons behind the success of this SUV –
– Maruti Nameplate
Naam hi kaafi hai! Yes, “Maruti Suzuki” nameplate is more than enough to sell a product in good numbers in India. You talk to any oldie or asking for suggestions about any car, they will take no time before recommending a Maruti. The brand has done extremely well to gain buyers trust, and this is the main reason behind success of any Maruti car in India. Read – 6 Reasons Why Everyone’s Buying New Maruti Suzuki Swift
– Competitive Pricing
Despite available in diesel avatar, Maruti Vitara Brezza carries an aggressive price tag. It is available in three trim levels – LDi, VDi and ZDi – and in total of 5 variants. The SUV prices start at Rs 7.42 lakh and goes up to Rs 9.85 lakh (ex-showroom Delhi), which undercuts most of its rivals. This means one can buy a fully loaded Brezza in less than 11 lakh (on-road). See – 5 Upcoming Maruti Vitara Brezza Rivals In India
– All-Round Product
The Brezza is equipped with several high-end features like touchscreen infotainment system with connected car applications like Apple Carplay & navigation, cruise control, rear parking camera & sensor, LED guide lights, automatic climate control, etc. Sitting under 4-meter in length, the Vitara Brezza comes with traditional SUV-ish looks and spacious cabin for five adults. Read – Tata Nexon Vs Maruti Vitara Brezza
– Huge Dealership Network
Maruti Suzuki has the biggest the after sales and sales network in India. Not just urban, Maruti has strong hold in semi-urban and rural areas as well. Unlike Baleno & S- Cross sold through Nexa, the Brezza is being sold through regular Maruti dealerships. The company currently has more than 2000 dealerships in over 1500 cities and over 3000 service stations. Also See – Top 5 Best Modified Maruti Vitara Brezza’s
– Fuel Efficiency
Kitna deti hai? This is one area where Maruti beats all its contemporaries. The Vitara Brezza is one such example, which offers an ARAI certified fuel efficiency of 24.3kmpl. In real world, this compact SUV offers a mileage close to 20kmpl which is quite outstanding.
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