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Tata’s Tamo RACEMO Wins German Design Award 2018

The sportscar has won this award in the Gold category for International Excellence in “Exceptional Product Design”.

  • Chhavi Kaushik
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Tata Racemo Award

Tata Motors’ Tamo Racemo sports coupe has bagged one of the most prestigious awards – the German Design Award (GDA) 2018. The sportscar has won this award in the Gold category for International Excellence in “Exceptional Product Design”. This year the jury received over 5,000 entries – 49% in the area Excellent Product Design and 51% in the area Excellent Communications Design. All awards were concluded during a two-day jury session.

First previewed at the 2017 Geneva International Motor Show in March, the Racemo is India’s first two-seater sports coupe and the first product under Tata’s new sub brand – Tamo. It’s also India’s first connected car and globally developed ‘phygital’ car merging the physical and digital worlds. Designed on an innovative MO-Flex platform, the Tamo Racemo is equipped with Microsoft’s connected vehicle technologies including cloud computing, analytics, geo-spatial and mapping, and increased human-machine interface. Photo Gallery – Tamo Racemo Explain In 8 Quick Points

Tamo Racemo Front

Commenting on this achievement, Guenter Butschek, CEO & MD, Tata Motors, said, “Winning the prestigious German Design Council’s Gold Award for Automotive Design is a proud moment for us and , and is testament to the skill and passion of the Global Tata Motors Design team. A perfect blend of Italian sensuality and Indian ingenuity, the RACEMO is the first innovation from our sub-brand TAMO and our emotional, unexpected leap to the future. The RACEMO connects with the aspiring customers of India, making it a perfect extension of our customer’s personality. We hope to continue on this path towards innovation and disruption in product design and technology.”

Pratap Bose, Head of Design, Tata Motors, said, “With the RACEMO winning the award for International Design Excellence, within a few months from its first global showcase, marks a very important milestone for Tata Motors Design Team. The RACEMO was the result of the intense collaboration between the design and engineering team at Tata Motors. What started off as a design study, today stands strong as a production ready two-seater sports coupe, specially designed for the global Indian audience. All of us at Tata Motors are very proud and excited about bringing the car to India.” Read About – Tamo C-Cube Premium Hatchback Concept

Based on Tata’s new IMPACT design philosophy, the RACEMO features Humanity Line, Slingshot Line and Diamond DLO. The sports coupe uses a 1.2-litre turbocharged Revotron engine with intercooler. This motor is good for 186bhp of power and 210Nm of torque. With lightweight body built, the Racemo is claimed to attain 0-100kmph in just 6 seconds.

 

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