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New Tata Premium Sedan Under Development; To Challenge Honda City

Tata Prima Sedan

Tata’s new mid-size sedan might debut at the 2020 Delhi Auto Expo.

The last few years have been turnaround for Tata Motors thanks to its new business strategies and premium product range. The home-grown carmaker aims to increase its market coverage to 71 percent with the launch of Harrier SUV next year, and 95 percent with more new products by 2020. The carmaker will also limit to two platforms – Alfa (Agile Light Flexible Advanced Architecture) and Omega (Optimal Modular Efficient Global Advanced).

The Tata Harrier SUV, which is scheduled to launch early next year, will be the company’s first model to be designed on the Omega architecture. The upcoming Tata X451 concept based premium hatchback will be the first model to use the Alfa platform, followed by a mid-size sedan (X445).

Tata’s new mid-size sedan will face challenge from cars like Honda City, Maruti Suzuki Ciaz and Hyundai Verna. Rumor has that the new Tata sedan will hit Indian roads in early 2020. It might make its public appearance at the 2020 Delhi Auto Expo. The new saloon could be designed at Tata’s Turin, Italy and Conventry, UK based design studios. Currently, the home-grown carmaker retails two compact sedans – the Tigor and the Zest.

The company plans to launch 10 to 12 new passenger vehicles in the next five years in the country. Tata not only aims to strengthen its market position in the existing segments, but it will create new ones as well. Tata’s new compact segment vehicles measuring up to 4.3 meters in length will be based on the Alpha platform and the bigger models will sit on the Omega architecture.

Tata’s three highly popular cars – Tiago, Tigor and Nexon will enter into their new generation in coming years. The company will shift the vehicles’ new-generation models to Alpha platform. While launch and other details of the cars are still under the wraps, we believe the updated models will witness significant upgrades inside and out.

Latest Video: Tata Harrier SUV – All Details

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