Fiat seems aggressive with its product expansion plans for the Indian car market. The company will introduce its Jeep brand next year, and the Cherokee and Wrangler would go on sale in the country in the second half of 2015. If media reports are to be believed, the company is contemplating a C-segment SUV for the Indian market. The new C-Segment SUV production will commence in late 2016, and is likely to be priced in the range of Rs. 20-25 lakh. This SUV will compete against the likes of Ford Endeavour, Toyota Fortuner and Mitsubishi Pajero Sport.
Fiat is also considering India an export hub for UK and Australian market. The development work for the first premium SUV [codenamed M6 or 556] has already started. Speaking to ET, a person close to development said, “The announcement will be made shortly,” another person said about the company’s investment plans for India. “The company was waiting for the Fiat-Chrysler merger in the global markets. Now that the listing is out of the way, the funds will be channelled into the country.”
Fiat is aiming to invest 1500-2000 crore in India, and the investment is likely to be used for the increase of production capacity. The company might also set up a new manufacturing unit at its Ranjangaon plant. Along with the new C-segment Jeep SUV, Fiat is also working on an all-new modular platform 326, which is likely to underpin the Punto and Linea replacements for the next 2-3 years.