MG Motor India has introduced a new initiative for customers waiting for the delivery of the Hector SUV. Called the ‘Worth Waiting For’ program, the company’s new initiative is a programme that rewards buyers ready to wait longer for their car to be delivered.
Under the rewards initiative, customers will additionally gain 1,000 points every week. The points can be redeemed for MG’s range of Genuine Accessories and/or prepaid maintenance packages while receiving delivery for the HECTOR, this year. MG HECTOR’s accessories are available across its 120 centers in India and come with a warranty of one year/20,000 kilometres.
Called India’s first internet car, the MG Hector has received an overwhelming response with over 28,000 bookings. The company has temporarily halted its bookings to focus on timely and orderly vehicle deliveries. The MG Hector commands a waiting period of up to 6 months across variants.
Commenting on the Worth Waiting For initiative, Rajeev Chaba, President & Managing Director, MG Motor India, said, “As part of our commitment to customer satisfaction, our ‘Worth Waiting For’ programme has been further augmented with a unique rewards initiative. Apart from driving the cause of girl child education, the rewards initiative brings delight to our HECTOR customers as they take deliveries.” Also See – MG Hector Vs Tata Harrier
The carmaker has also announced plans to educate one girl child for every unit sold in India. It has been working with different organisations like The Better India and TRAX, and is even enabling skill training for women from nearby rural areas at its Halol plant under the NEEM initiative. Earlier this year, MG had signed an MoU with IIMPACT NGO for adopting 30 learning centers in places including remote villages and providing free education to girl children.