MG Digital Studio – India’s First Digital Car-Less Showroom Unveiled
MG Motor India has announced the opening of its first Digital Studio in Bengaluru. This showroom has no car on display, and is opened to offer a unique visual immersive experience.
Situated in upscale Bengaluru, MG Motor India’s first Digital Studio showcases the future of automobile retail. MG believes that the new Digital Studio will improve operational efficiencies. In a statement, MG said, “With increased costs of operating a conventional car showroom including aspects like space, rentals and infrastructure; the new business model helps unlock operational efficiencies and offers more convenience as customer preferences move towards digital”.
Commenting on the inauguration of the first Digital Studio, Rajeev Chaba, President & Managing Director, MG Motor India, said, “The first Digital Studio is a pilot project and showcases our vision towards the future of automotive retail without a car on display. With the growing importance of omni-channel brand presence, we believe that such showrooms represent the next-generation network footprint in the automotive business.”
The MG Digital Studio gives product demonstration of the Hector, using digital tools such as ‘Immersive Voice’ and AI-based Human Recognition – features synonymous with the MG brand. Apart from the Interactive Visualiser, the Digital Studio also offers Augmented Reality and other digital engagement tools for customers. MG Motor India has partnered with Mumbai-based Eccentric Engine for ‘One 3-D’, its Automotive Visualisation Platform, for providing a rich and immersive experience to its customers.
