Mercedes-Benz India has registered a record sales of 51 cars on the very first day of the festive season (Navratri) in Kolkata. It’s the highest ever deliveries made by any luxury carmaker in India in a single day. The company has delivered cars across Kolkata and its neighbour district markets such as Siliguri, Malda and Asansol. Kolkata customers preferred Mercedes sedans, followed by SUVs.
Major sales contribution comes from the Mercedes C-Class, E-Class and CLA. Interestingly, Mercedes’ customer profile mix includes mostly of businessmen in the age group of 35 to 45 years.
Speaking on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Customers have always been the epicentre of every strategy at Mercedes- Benz, and it gives us immense pleasure to be a part of our customers’ celebrations. Kolkata remains an important market for Mercedes-Benz and the record delivery in the ‘City of Joy’ reaffirms our customers’ trust in Mercedes-Benz. Owning a Mercedes-Benz is a sign of success and celebration and gives a sense of fascination associated with the brand. The customer’s increased preference for a Mercedes-Benz vehicle in Kolkata depicts an increase in brand’s resonance and consumer loyalty.”
Sanjay Thakkar, Chairman – Benchmark Interkrafts said, “We are delighted to achieve this record accomplishment of delivering 51 cars in a single day. East India has emerged as a growing luxury car market and the onset of the festive season has aided this surge in sales. Mercedes-Benz has been gradually expanding its foothold into newer tier II markets like Malda, Asansol and Siliguri. We are excited with the increasing popularity of Mercedes-Benz in this market, and we are confident of expanding our footprint even further.” Read – Mercedes-Benz Opens Goa’s Largest 3S Luxury Dealership
The German carmaker recorded 18% sales growth for the second quarter of 2017. The company sold 3,521 units from April to June 2017 against the 2,975 units of the same duration last year. In the first quarter of the year (January to March, 2017), Mercedes-Benz registered a total sales of 3,650 units. The first six months sales of the carmaker stood at 7,171 units accounting sales growth of 40%.
