Maruti Suzuki has announced that the Nexa premium sales and service network has sold over 1 million cars. Launched in 2015 as premium retail channel, the Nexa is designed to offer global car buying experience to its customer. In a short span of 4 years, NEXA has 350+ outlets in more than 200 cities across the country.
Speaking on the accomplishment, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “NEXA has rapidly grown to become a successful and fastest growing automobile retail channel in India. At NEXA, we have focused on making the car buying and car ownership a smooth and hassle free experience. We are proud and delighted to have achieved the benchmark of one million NEXA customers. This is a testament of our commitment towards providing the newest technologies to our customers. We thank all our customers for their continuous support in NEXA’s growth across India.”
Maruti Suzuki S-Cross was the first product introduced under the NEXA nameplete in 2015. Nearly half of NEXA customers are under 35 years of age. These customers are well travelled and technology savvy. They always strive for innovative and unique experiences in life.
NEXA has also forayed into the domains of Fashion, Music and Journeys. One such, first of its kind, initiative is NEXA Music, which is aimed to create Original English Music in India mentored by the maestro A.R. Rahman and headlined by four celebrated musicians. NEXA has also created multiple unique experiences by collaborating with iconic lifestyle properties like IIFA and Lakme Fashion Week.
Maruti Suzuki is currently selling the S-Cross, Baleno, Ciaz, Ignis and the recently launched XL6 6-seater premium MPV through NEXA sales and service network. All the produces are equipped with features like Suzuki Connect, Smart Hybrid, SmartPlay infotainment system, NEXA Safet Shield, and automatic transmission.