Automobile Industry

Maruti Suzuki’s Used Car Brand True Value Gets A Revamp

In a bid to revamp its used car operation – True Value – Maruti Suzuki will open 150 standalone outlets across India by March 2018

Maruti Suzuki, India’s largest passenger vehicle maker has announced a complete revamp of its used car operation – True Value. The company has announced that a network of independent True Value outlets will be set up across the country, with larger display area for a range of pre-owned cars of Maruti Suzuki. Furthermore, these outlets will be digitally integrated through a portal so that customers can view their options online as well. Also Read – Maruti Suzuki Introduces Nexa Service Workshops

To ensure quality and reliability, pre-owned Maruti Suzuki cars will be carefully selected, refurbished at Maruti Suzuki workshops and offered to customers with warranty and free services. Managing Director and CEO Kenichi Ayukawa said: “We want to offer buyers of pre-owned cars the same experience as buyers of new cars. A network of spacious new outlets, using digital technology for customer convenience, will be a highlight of True Value. Our focus will be on quality cars, refurbished and certified with the assurance of warranty. A star-rating for each car will help the True Value customers to make a right choice”. Also Read – Maruti Suzuki Becomes India’s Largest UV Maker In Q1 FY18

He added: “As a part of Maruti Suzuki’s transformation, we have introduced new products, entered new segments and launched the NEXA channel for sales and service. All these initiatives have been appreciated by our customers. A revamped True Value is a part of these efforts.” You May Also Like – Meet India’s First Restomodded Maruti SS80

The cars will also be evaluated on the basis of 376 check points. The refurbishment and service requirements are also identified during evaluation. Post refurbishment, the cars are inspected and rated on six parameters – engine, suspension, brakes, electrical, transmission & steering control and exteriors & interiors. Cars with True Value certificate comes with free services and a warranty of up to 1 year. As part of transformation, Maruti will open up to 150 standalone outlets across India by March 2018. Check Out – This Custom Convertible Is Actually A Maruti 800

Key Highlights of True Value 2.0

Advanced Infrastructure

– Brand new stand-alone outlets

– A wide display area for variety of cars

Seamless digital experience

– Customers can select cars online & visit the respective outlet

– All details of the car will be available online

Improved transparency

– Pre-owned cars will be checked on 376 parameters

– Star ratings for cars

Customers’ delight

– Hassle-free documentation

– Standardized and seamless digital and retail experience

True Value ‘certified’ cars

– Maruti Suzuki car not driven for more than 1 lakh km & less than 7 years old

– Not more than 2 ownerships

– Vehicle not used for commercial purposes

– No retrofitted CNG or LPG kits

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