A lot of media houses and internet auto portals have written about Maruti Suzuki Cervo launch, calling it a genuine competitor of the country’s cheapest car Tata Nano. But Not even once the company officially said anything on this, and every time they were asked about its launch plans or something, they simply ignored the question. Maruti Cervo launch news looks no more than a hoax, created by some internet portals, and it happened the very year Tata Motors launched its ‘lakhtakiya’ Tata Nano (so you can guess how and why it happened?). We have been hearing about the Cervo launch for over 3 years now, and what shocks us more is the fact that it has been rumoured to be priced around Rs 1 lakh, when Nano too even costs little over that.
Last year, we heard that Cervo would replace MSI’s top-selling brand Alto in the country, but what happened is a history now. The company replaced the old Alto with the much contemporary Alto 800, further confirming the cervo launch news to be simply a rumour. And even if MSI plans to bring in a good-looking car like Cervo to India, expecting it to cost half the Alto’ price (i.e. around Rs 1-1.50 lakh) is thoroughly impractical.
And if we talk about the pricing of the car, it should be no lesser than 2.5- 3.0 lakh, as the Alto 800, which is produced locally in India too costs Rs 2.46 lakh (ex-showroom, New Delhi). In fact the cheapest car that the company sells today is the Maruti 800 (BS III), which comes at a price tag of Rs 2.12 lakh (ex-showroom). So, Maruti Suzuki Cervo can no way cost lesser than 2.5 lakh.