To Maruti’s joy, the carmaker has surpassed UV leader Mahindra in the monthly sales second in the row.
The one carmaker that has cracked the formula to succeed in the otherwise complex Indian market is Maruti Suzuki India. Known for its fleet of hatchbacks, the company has had its fair share of struggles before it successfully started selling its premium range under Nexa. In Maruti’s case, its strengths came in the way of its expansion, though it tried coming out of the comfort zone and tap new segments, but only failed miserably to start afresh. Read More – Upcoming Maruti Cars In India
To Maruti’s joy, the carmaker has surpassed UV leader Mahindra in the monthly sales second in the row. Known for its range of UVs, Mahindra registered 18,363 unit sales in April 2017 and 19,331 units in May 2017. On the other hand, Maruti Suzuki India witnessed surge in sales with 20,638 units sold in April 2017 and 22,608 units sold in the following month. Taking a collective lead of 5,552 units over UV giant Mahindra, Maruti has emerged as the new leader in the UV segment on the back of its stellar model, Vitara Brezza and Eritga MPV. Read More – Upcoming Mahindra Cars
The subcompact SUV, Vitara Brezza has been a major contributor in Maruti’s monthly sales in the UV space. In April, Brezza accounted for 10,653 unit sales which rose further to 12,375 units in May (highest so far). That said, 60% of the company’s total UV sales are derived from Vitara Brezza. While Ertiga contributed 13,863 units, the slow selling models like S-Cross and Gypsy 4×4 chipped in 4,925 and 1,430 units respectively.
Mahindra had been ruling the segment for long courtesy its Bolero range, Scorpio SUV and XUV500 in the past. In a bid to conquer subcompact SUV space, Mahindra rolled out three models, KUV100, TUV300 and NuvoSport, albeit they failed to generate volumes. However, Mahindra still leads by 5000 units in the accrued sales for the current calendar year. Witnessing strong growth in the SUV space, Maruti is apparently working on a couple of new models that could be launched in India in the next 2-3 years. As for Mahindra, it is also developing new models and facelifts of current SUVs to regain lost ground in the segment.