As part of its transformation journey, Marut Suzuki India (MSI) introduced NEXA in 2015, followed by True Value 2.0 and now is the time for the regular showrooms. In a bid to serve the demands of young Indians, the Indo-Japanese carmaker has announced transformation of its regular retail network across the country. The new showrooms – Maruti Suzuki ARENA are claimed to be dynamic, trendy and tech-loaded.
With Maruti Suzuki ARENA network, the company aims to provide a new kind of car buying experience to its customers. The new showrooms will look modern and offer a friendly and comfortable environment. Now, the Indo-Japanese carmaker has four different retail channels – Maruti Suzuki ARENA, NEXA, Commercial and True Value. Check Out – Upcoming Maruti Cars in India
Introducing Maruti Suzuki ARENA, Managing Director and CEO of Maruti Suzuki, Mr. Kenichi Ayukawa said, “Maruti Suzuki ARENA is at the core of our strategy to transform our network and meet customer expectations. Maruti Suzuki ARENA will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms. I am sure it will create a lasting relationship with our customers. With Maruti Suzuki ARENA, we take an important step forwarding our journey of transformation.”
Maruti Suzuki ARENA Key Highlights
– User Friendly New Website
– Young, Trendy & Vibrant New Look
– Advanced Navigation Portal
– Inclusive Product Vision Screens
– Unique Personalisation
– Cafe & Consultation Zone
The company says nearly 75% Indian car buyers research online for the product and its details. At the new Maruti showrooms, customers who have already registered on the company’s official website can simply enter their mobile number on the Navigation Portal placed at the reception area. It fetches all the information and research data. This portal allows you to explore the entire product portfolio via interactive Product Vision Touchscreens.
The new Maruti Arena showrooms will also have a dedicated Personalisation Zone with car configurators that enable to electronically custom the cars with different accessories. With the help of new technology, the relationship managers can address customers’ queries promptly. They can showcase you a wide range of Maruti Suzuki products and variants for ease of comparison. The new Maruti Arena showrooms will also have a Coffee Consultation Area and an Owners Lounge for friendly conversation and enhancing overall buying experience. Read – Maruti To Unveil 5 New Cars At Auto Expo 2018
Maruti Suzuki aims to achieve 2 million annual sales by 2020 and believes that it can only happen via transformation and innovation. Currently, the Indo-Japanese carmaker has over 2050 regular dealerships. The company will update 80 Maruti Suzuki showrooms to the new ‘Maruti Suzuki Arena’ in this financial year. The update will be done in a phase manner.
