Maruti Suzuki today announced that the entry-level Alto hatchback has become India’s best-selling car for 16 years in a row. Launched in September 2000, the Maruti Suzuki Alto has always been favoured for its compact design, easy manoeuvrability, high fuel efficiency and upgraded safety and comfort features. It has witnessed a consistent rise in popularity over the years. In its two decades of existence, the hatchback became India’s bestselling car in 2004. Read – Next-gen Maruti Alto 800 Launch Expected In 2021
Speaking on the achievement, Mr Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “Consistently setting new benchmarks in the Indian auto Industry, Alto is the undisputed leader in India for 16 years in a row establishing its dominance in the competitive entry segment. owing to its unparalleled performance, compact design, easy manoeuvrability, high fuel-efficiency, affordability and timely convenience and safety related upgrades. Backed by a strong legacy, Alto continues to appeal to customers across the length and breadth of the country, with 76% customers choosing it as their 1st car.”
He added, “Alto’s unrivalled journey has enabled mobility for the new and young India and has turned millions of dreams into reality. The strong customer base of Alto is a testament of customers appreciating the timely upgrades and refreshment in the brand. Maruti Suzuki has kept a close eye on the evolving customer preferences and aligned its product range to such changes. With Alto becoming India’s bestselling car for 16 consecutive years, we express our gratitude to the customers for their trust and faith in the brand.”
The carmaker says that the Maruti Alto “provides a memorable ownership experience to customers”. It was India’s first entry level car to become BS6 compliant and offers a fuel efficiency of 22.05 km/l for Petrol and 31.56 km/kg for CNG.
The standard safety features in the new Alto include driver side airbag, ABS and EBD, reverse parking sensor, high speed alert system and seat belt reminder for both driver and co-driver. It also complies with latest crash and pedestrian safety regulation.
