India’s largest passenger carmaker, Maruti Suzuki has announced that the Alto hatchback has crossed 35 lakh units sales milestone in the country. The Alto brand has been in the market from 2000, and dominating its segment for 14 consecutive years. Three things that we believe worked in favour of the hatchback are – practicality, high fuel efficiency and competitive pricing. The low maintenance cost further makes it desirable among buyers. Read – Maruti Alto Is All Set For A Generation Change
In 2017-18, the Alto brand registered a growth of 6% and 33% of market share in the hatchback segment. Around 44% of Alto buyers are young less than 35 years of age, and this contribution increased by 4% in the last three years. The Indo-Japanese carmaker also revealed that about 18% of Alto K10 sales come from the AMT variants.
The Indo-Japanese carmaker introduced the AGS (Auto Gear Shift) technology on the Alto K10 carline in 2014. This system not only improves driving comfort, but reduces the fuel consumption as well. Interestingly, the production of cost of the AGS is relatively lower than the conventional automatic gearboxes. Check Out – Upcoming Maruti Cars in India
Some of key highlights of the hatchback include power steering, front power windows, integrated stereo, internally adjustable ORVMs, sporty headlamps and front bumper and grille. The hatchback comes with a 0.8-litre 12V F8D petrol engine that’s good for 47.3bhp at 6,000rpm and 69Nm of torque at 3,500rpm. The carline also available with the CNG fuel option.
Commenting on the new sales milestone of Alto, Mr. R S Kalsi, Senior Executive Director (Marketing & Sales), Maruti Suzuki said, “Brand Alto continues to remain fresh, relevant and as exciting as it was in 2000. Since 2006, every two years, Alto is adding 5 lakh new happy customers. In 2008, we clocked 10 lakh units. In 2010, it touched 15 lakh units and today in 2018, we have crossed 35 lakhs of cumulative sales.” Read: New-gen Maurti WagonR – All You Need To Know
“Maruti Suzuki has systematically upgraded the Alto to meet the ever evolving customer aspirations and strengthen the brand Alto. In 2017-18, nearly 55 per cent of customers have selected Alto as their first car purchase in 2017-18. Interestingly, 25 per cent of Alto buyers are buying it as an additional car,” he further added.
Maruti Suzuki Future S Concept At Auto Expo 2018