Mahindra & Mahindra has unveiled XUV400verse, the metaverse platform for Mahindra’s all-electric XUV400 in the virtual world, powered by Metadome.ai. The platform is claimed to offer a unique customer experience, replete with photorealistic graphics.
The Mahindra XUV400verse will allow customers to create a digital avatar to explore the brand’s virtual showroom and interact with other users and non-player characters. Adding to it, the Virtual showroom has Mahindra merchandise and accessories on display along with the XUV400 in the centre.
Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd. said,“The XUV400verse willenable us to create a superior customer experience. We invite our community of young SUV buyers and enthusiasts to plug into this experience with their friends and family from the comfort of their homes. We are providing an environment that resonates with our next generation of tech-savvy customers, offering them an innovative and immersive experience.”
The XUV400verse will provide unique experiences such as Virtual Brand Showroom, which bears a strong resemblance to Mahindra’s identity. The showroom has a futuristic design with guided and free-roam journeys,LED wall showcasing with spatial sound interactive avatars (Live and Non-Player Characters -NPCs) and zones with brand-led merchandise and accessories.
Visitors in the XUV400verse can create and join with their own avatars and also invite their friends and family for a shared experience. Customers can engage with the hyper-realistic 3D car configurator, which enables real-time customization, switch colours and explore the SUV’s features in an immersive format.
The XUV400verse also hosts a first-of-its-kind virtual test drive, with multiple modes and camera views where the user can learn about the salient features of the SUV in a gamified manner.
