In a bid to tap the premium segment, Mahindra Two-Wheelers will introduce two new variants of its popular flagship model – Mojo. A latest carandbike report suggests that the Mahindra Mojo Scrambler and Adventure Tourer, which were showcased at the 2016 Delhi Auto Expo, might go into production in the next couple of years. There will also be an affordable variant of the bike that was snapped testing early this year.
The Pune-based bikemaker will also set up exclusive Mojo dealerships across the country. Moreover, the bikemaker plans to arrange the first Mojo annual festival in 2017.
As a reminder, the Mahindra Mojo Sunburst Yellow Matte variant was launched in November 2016. To commemorate first anniversary of the bike, Mahindra introduced the Mojo Tourer edition in October 2016. This special edition comes with riding accessories such as front guard, a magnetic tank back, mobile holder, fog lamp and mount, saddle bags, pannier mount and a carrier. While the Sunburst Yellow Matte variant offered at no additional cost, the Tourer edition was Rs 19,000 more expensive than the regular model.
Talking about the entry-level variant of the Mojo, this affordable version will have regular telescopic front fork, single silencer, MRF tyres and carburettor instead of fuel injection system. This new Mahindra Mojo variant will be positioned against the newly-launched Bajaj Dominar 400.
Mahindra Two-Wheelers is also contemplating niche segments with its recent acquisition of BSA and JAWA brands. The company has already confirmed that first JAWA bike will be rolled out within the next two years in India. Mahindra’s Pithampur plant will be production hub for the JAWA products.
